Stock Splits: How They Work and Why They Happen

The strategist added that he has begun to see signs of global investors reallocating their flows towards European equities. The two stocks were both on pace to break a 5-week losing streak, if they can keep holding onto gains over the next few days. Shares of UnitedHealth and Humana are respectively 10% and 6% higher on the week. “The companies are working closely on the development of future smart glasses and intend to launch a series of products over time,” the company said in a statement. “The partners’ first line of intelligent eyewear, planned to launch after 2025, will incorporate multimodal AI with prescription and non-prescription lenses.”

The strength of a company’s stock comes from its earnings, not the price of its stock. In May 2011, Citigroup reverse split its shares one-for-10 in an effort to reduce its share volatility and discourage speculator trading. The reverse split increased its share price from $4.52 to $45.12 post-split.

This report highlighted a couple of interesting developments. First and foremost, Reddit demonstrated a healthy market appetite for digital advertising services after a long downturn. Second, the data licensing business emerged as a high-octane growth driver.

The company celebrates its 20th birthday in 2025, a testament to its ability to endure the ups and downs of Google’s search algorithms. It’s dependent on search engines, such as Google, for a portion of its visitors. Google’s dominant market share in search means that its algorithm changes can boost or reduce Reddit’s visitors. In the first quarter, Reddit grew daily active unique users (DAUq) by 31% year over year to 108.1 million.

Is a Stock Split Good for Investors?

Adding the company’s users to the mix could make for a much livelier offering, and not necessarily in a good way. Stock splits can be good for investors because they make a stock’s price more affordable, allowing some investors who were priced out before to buy the stock now. For current holders, it’s good to hold more shares of a company but the value doesn’t change.

United States stock markets will be closed on Monday, May 26 in observance of Memorial Day. For the first quarter of 2025, Reddit expects its revenue to increase 48% to 52% year over year with a midpoint adjusted EBITDA margin of 23.3%. For the full year, analysts expect its revenue to rise 36% to $1.77 billion as its adjusted EBITDA surges 90% to $567 million. Analysts also expect the company to turn profitable for the full year with a GAAP net profit of $215 million. Other revenue still accounted for just 9.5% of Reddit’s third-quarter sales, leaving plenty of room for continued growth. It remains to be seen how Reddit’s users will react to making their writing available for LLM training purposes, but it’s a robust growth vector at the moment.

Among these were white-shoe investment bank Morgan Stanley, whose analyst Brian Nowak upgraded his recommendation to overweight at a price target of $200 per share. According to reports, his reasoning was similar to that of Guggenheim’s Morris. Two prominent ones initiated Reddit coverage in December, both with rather positive evaluations. The first was big four bank Wells Fargo, which rates it overweight (i.e., a buy) at a price target of $206 per share.

  • For something in between, you might consider a robo advisor, which can help you build a portfolio using technology that considers your financial goals, risk tolerance, and time horizon, among other variables.
  • For one thing, the social media platform is facing increased scrutiny from regulators.
  • I have doubts on how effective advertising will prove over time compared to Reddit’s peers.
  • A stock split can make the shares seem more affordable, even though the underlying value of the company has not changed.
  • For the full year, analysts expect its revenue to rise 36% to $1.77 billion as its adjusted EBITDA surges 90% to $567 million.

The user growth that has excited investors looks to be misguided, given the nature of the users driving that traffic. Additionally, Reddit is a different kind of social media platform than the Instagrams and TikToks of the world. Reddit (RDDT 3.90%) went public just over a year ago, and its stock soared 562% from its IPO price of $34 to a record closing high of $225.23 this February. The social media company dazzled investors with its accelerating growth and rising profits. The offering also makes Reddit one of the first online companies to offer shares to its contributors — the “Redditors” who comment on its boards and the moderators who manage them. That’s a break with traditional IPO practice, in which initial shares are typically sold to institutional investors and fund managers who then begin trading the stock on the open market.

Why Do Companies Engage in Stock Splits?

The FDA recommended different standards of evidence for approval based on patients’ risk of Cyber security stocks getting severely sick from Covid, according to a paper published Tuesday in the New England Journal of Medicine. “A new deal with Europe should kick start both the UK and European economies.” None of this guarantees an individual a chance at buying shares if demand exceeds supply, although Reddit emphasizes in the prospectus that anyone who isn’t awarded a shot at purchasing shares can join a waitlist. Moderators who have taken significant numbers of “moderator actions” will likewise be sorted into those tiers.

While Evercore ISI analyst Greg Melich thinks Home Depot is in a solid position to navigate tariff headwinds better than its peers, the company will likely have to increase the price of some of its products. The broad market index snapped its six-day win streak, its longest since a nine-day run that ended earlier this month. While Monday’s gains were marginal, they did add to what has been a rapid and sharp rebound for stocks over the past five weeks.

It arrived on the market less than a year ago (in March 2024, to be exact, after completing its initial public offering, or IPO). Given that newness and its near-instant popularity as an investment, several researchers have only recently started tracking the stock. “Indeed, markets appear to be set in a healing mode as summer approaches.” The company will have to continue delivering strong growth and improve its profitability, but one downgrade shouldn’t shake investor confidence in the business.

Is the stock market open or closed on Memorial Day 2025? See full holiday schedule

  • For current holders, it’s good to hold more shares of a company but the value doesn’t change.
  • It fell sharply in the broader sell-off on Wednesday in response to a weak Treasury auction and rising Treasury yields, perhaps reflecting a lack of confidence in the U.S. economy and recessionary fears.
  • Meanwhile, Ronald Josey of Citigroup enacted a drastic price target raise on Reddit to $200 per share from his preceding $120.
  • In the case of a short investor, prior to the split, they owe 100 shares to the lender.
  • Fidelity cannot guarantee that the information herein is accurate, complete, or timely.

Contrast this to Google parent Alphabet, which dominates the search engine and digital advertising industries, yet exited Q1 with a gross margin of 60%. Shares of D-Wave Quantum soared roughly 25% during midday trading Tuesday after the company announced the debut of its latest quantum computing system. The quantum computer, known as Advantage2, is D-Wave’s sixth iteration and most advanced system. Melich also said he expects the company to expand market share thanks to growth of its e-commerce and Pro segments. While Home Depot’s same-store sales fell 0.3% in the fiscal first quarter, trends were positive in the indoor and outdoor garden categories.

Reddit’s active user counts surged 51% higher in the U.S. and 44% higher in international markets. Average revenue per user (ARPU) increased by mid-teen percentages around the world. These separate improvements added up to a 56% boost to worldwide ad sales. Reddit’s forward earnings multiple was sky-high toward xtb.com reviews the end of 2024, but with this year’s stock-price drop, it’s substantially lower at the time of this writing.

Reddit’s business performance

Depending on your specific goals, you can adjust your holdings by rebalancing, or buying and selling investments to help keep a portfolio in line with an investment strategy. Whether you are doing it yourself or working with a financial professional, monitor your investments periodically. Once you’ve transferred money into your brokerage account, you may want to consider investing in products professional trading strategies beyond a core cash or sweep account. While these accounts pay interest, you could be missing out on the higher potential gains of other investments that carry a greater risk of loss. You’ll also need to decide if you want a cash account or a  margin account.

You might opt to DIY your investments and manage them yourself. Or you could work with a financial professional to get help selecting and managing your investments for a fee. For something in between, you might consider a robo advisor, which can help you build a portfolio using technology that considers your financial goals, risk tolerance, and time horizon, among other variables. Robo advisors typically have lower costs than working directly with a human financial professional.

So the question is whether the share-price plunge from its 52-week high means the stock is a buy. Perhaps most significant of all is that Reddit’s filing with the US financial markets regulator, the Securities and Exchange Commission (SEC), notes its users as a potential risk that comes with owning shares in the company. A 3-for-1 stock split means that for every share an investor has, they will now have three shares.

Anyone at least age 18 can open a brokerage account in a few minutes at a brick-and-mortar or online brokerage firm. Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Tesla and Walmart. According to recent reports, X is looking to raise capital by selling stakes valuing the company at $44 billion — the same price that Tesla CEO Elon Musk acquired the business at in 2022. After today’s pullback, Reddit has a market capitalization of roughly $31 billion.